Thalia "TJ" Chance-Chin
Operations, Process & Automation · Marketing, Tracking & Analytics Implementation
PMP-certified operations and project management professional with experience spanning from hands-on execution to governance, process design, and cross-functional alignment. Building operational frameworks that enable teams to execute with consistency, scale through change, and maintain stakeholder alignment across complex workstreams.
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Technical teams trust me to translate complexity into clear requirements. Leadership trusts me to deliver on thorough strategy and planning for the long term benefits. I can navigate both sides and manage the space where most things break down to find a consensus.
SOPs, onboarding programs, RACI frameworks, knowledge hubs designed to survive team changes and organizational growth. My goal is to help build the organization for sustainability and with scale in mind.
Managing $5MM+ in paid media gave me daily accountability to ROI. That discipline shapes every system I build to produce measurable outcomes, clear KPIs, and results you can point to in any stakeholder conversation.
PMP certified. AI prompt engineering for PMs. My credentials aren't just something I list. They shape how I structure projects, measure outcomes, and lead teams.
Project Management
Building infrastructure to hold up through growth, acquisitions, and team transitions. Auditing what's broken, designing what's missing, and standardizing what works. From QA protocols and knowledge hubs to acquisition integrations and cross-channel collaboration frameworks that teams trust. Creating repeatable systems that turn operational drag into measurable outcomes.
Analytics Portfolio
Deep expertise at the intersection of paid media and technical analytics — spanning campaign management, tracking infrastructure, attribution modeling, and HIPAA-compliant martech implementation. Manages $5MM+ in ad spend across Meta, TikTok, LinkedIn, Pinterest, and Reddit while building data architecture that drives accurate attribution and measurable growth.
Results-driven projects across operations, process design, and people systems.
Built a proactive monitoring system using JavaScript, Supermetrics, and Salesforce to detect account performance issues and notify the right team members before they escalate, effectively replacing reactive triage with automated threshold-based alerts.
- 90% of project goals achieved
- 7.5% over performance target
- Delivered on time and within scope
Designed an auto-generated checklist system with RACI-based accountability and a centralized reporting dashboard to standardize quality assurance processes across 100+ client accounts that led to eliminating inconsistency and reducing the manual oversight burden on managers.
- $50K in annual cost savings
- $0 error goal achieved across all accounts
- Standardized QA across 100+ clients
Developed a scalable, multi-format onboarding program covering all learning types including audio, visual, and written with quizzes, platform standards, and structured readiness milestones. Expanded to all departments within the agency after initial rollout.
- 66% reduction in employee ramp time
- 35% improvement in project success rates
- Expanded to all departments agency-wide
A commitment to expertise, continuously earning credentials, and applying every one directly to the work.
